Digital marketing is the process of advertising your products, services and brand through online marketing platforms. In order to survive in a competitive market, it becomes necessary for professionals to find other ways to reach their audience and connect with them. In today's digital marketing era, it is essential to announce your product or business on the Internet. To get big fame, the business needs to promote its content digitally. As a result, digital marketing has become an important medium for any business to gain customers. Many years ago, marketing your products was a big mission for a business. Most costly techniques were out of their budget and they had to use to smaller basic methods where the guarantee of success was no consequence. Digital marketing is important for small businesses because it gives you the opportunity to build significant more busy communication channels with your customers in a reasonable budget.