The initial step to constructing your brand is to designing a distinct logo. Creatively designed logo performs a major role in branding and makes a unique identity for your company. Effective logo designing is more than just graphics designing; it is an incarnation of the organization and describes what a company is about and what it does. Logo creates powerful brand respect and awareness for a business. You should give priority to understand brands, customers, competitors and the message you want to tell through the logo.
Since the logo is a visual depicting the organization, logo design is an important field of graphic design. The logo is a central component of a complex identity system that must be actively expanded in all communications of the organization.